Size guide
Three sizes, all of them standard, all of them close to the same proportion. Whichever you pick, the picture is the same picture — only bigger.
The three sizes
| Size | Centimetres | Inches | Where it tends to go |
|---|---|---|---|
| A4 | 21 × 29.7 | 8 × 12 | A desk, a shelf, a narrow stretch of wall, or one square in a gallery wall |
| 30 × 40 cm | 30 × 40 | 12 × 16 | Above a bedside table or a sideboard, or the anchor of a gallery wall |
| 50 × 70 cm | 50 × 70 | 20 × 28 | The one that holds a wall on its own, above a sofa or a bed |
110 kr, 150 kr and 235 kr. Shipping is charged once per order, so a second poster costs only the poster.
Picking one
The usual mistake is going too small. A poster wants to fill roughly two thirds of the width of whatever it hangs over — a sofa, a bed, a console table. Measure that piece of furniture and take two thirds of it, and you will land on the right size more often than by eye.
A quick way to be sure: cut a sheet of newspaper to size and tape it to the wall for a day. It costs nothing and it settles the argument.
Hung alone, 50 × 70 cm reads as deliberate where 30 × 40 cm can read as an afterthought. In a group of three or more, A4 and 30 × 40 cm mix well and the eye reads the arrangement rather than the individual sizes.
Frames
Frames are not included, and none of these sizes needs one made to order. 30 × 40 cm and 50 × 70 cm are the two most common frame sizes sold in Sweden — IKEA, Granit and any framing shop stock both. A4 measures 21 × 29.7 cm and drops into a standard 21 × 30 cm frame; the three millimetres disappear behind the frame's edge.
If you frame with a mount, buy the frame one size up and a mount cut to your poster: a 30 × 40 cm poster in a 50 × 70 frame with a mount looks considered in a way the bare frame does not.
The paper
170 gsm uncoated matte, printed with pigment inks. Heavier than a magazine page, thinner than card. It has a slight tooth to it and no shine, so it holds colour without throwing lamplight back at you.
Each design is made at 5:7, which is exactly the 50 × 70 proportion. A4 is a hair narrower, so it loses about a millimetre from each side. 30 × 40 cm is a little wider, so it takes about a centimetre off the top and the bottom instead. Every design is composed with that in mind — nothing that matters sits near an edge.